Much has been said about the proliferation of digital signage in retail. With everything from interactive displays for style and fit, product information, or branded video content, digital displays have a major place in the future of retail. But equally exciting, is the massive growth taking place in the use of digital signage and display in healthcare settings.
A recent report from Radiant Insights heralded the energy saving properties of LED backlit panels in retail and healthcare. But it was the use-cases in retail and especially healthcare that AV professionals should pay attention to.
According to Radiant:
The healthcare segment has significant growth potential as healthcare providers and hospitals have increasingly incorporated digital signage for numerous purposes such as sharing important registration information, conveying wellness tips for improving patients’ health, and guiding visitors through wayfinding functions.
As digital signage progresses towards a $23 billion market size, healthcare will continue to be a leading catalyst for growth. But it’s not just the applications for digital signage and their positive impact on the aesthetics of a facility that are driving healthcare investment in displays.
It’s more economic than that.
It’s today’s emphasis on patient experience, and the impact of HCAHPS on the overall Medicare and Medicaid reimbursement at the hospital administration level.
What is HCAHPS? It’s the Hospital Consumer Assessment of Healthcare Providers and Systems. And it’s a 27 question survey of patients upon discharge from the hospital.
HCAHPS seeks to understand just how doctors and nurses provided care – it measures the patient experience. And of the five ‘summary measures’, three are tied to patient communication:
- How doctors and nurses directly communicate with patients
- Specific communication and instructions regarding medication
- Communication upon discharge
Increasingly, each element in the patient communication process enables digital display to inform and educate. Whereas staff historically dealt in paperwork, today’s practitioners disseminate information digitally. Everything from signage in the facility, to announcements and instructions in the patient room, to reminders, tele-medicine (remote doctors) and more are enabled by one thing: the digital display.
And when it comes to informing, educating and even entertaining patients, the digital display is a transformative technology. It turns the white and beige – and sometimes scary – patient experience into a multimedia-enabled, engagingly comfortable experience driving HCAHPS success.
And this spells big money for hospitals.
This more than pays for the investment in digital display.
That’s because these patient experience measures through HCAHPS account for 25% of the Patient and Caregiver Centered Experience of Care/Care Coordination Domain (PEC/CC) which is a measurement utilized in the Value-Based Purchasing (VBP) program managed by Centers for Medicare & Medicaid Services.
Simply put, Medicare & Medicaid services determine hospital funding with these measurements.
And if a healthcare facility is not engaging patients with increasingly immersive, communicative technology, they will fall behind in experience. When that happens, HCAHPS scores plummet.
Premier Mounts, supports the hospital market with almost 40 years of experience in delivering tailored services in AV. While commodity brackets and mounts may suffice in basic use cases, they are unacceptable in healthcare, where complex patient experience considerations drive configuration and even more complex use-cases – especially surgical – require zero-failure installations for better patient outcomes.
Healthcare is a market that requires advisory services for AV. And as it flourishes, along with retail, as a market for digital signage and display, only Premier Mounts combines a quality product with full-service advisory at any scale.
And with an elite network of installers and integrators, we stand ready to deploy and configure our products in any healthcare market big or small.
Click here for a free consultation on how we can drive better patient experience metrics while improving outcomes of patient care.